That’s it. is dedicated to making delicious, convenient, plant-based super snacks from only the purest ingredients, and completely free from the top 12 allergens. Since 2012, it has been innovating the natural foods category in the United States. Its flagship Fruit Bars, now the #1 fruit bar in America, contain only two ingredients: fruit + fruit. That’s it. You can find That’s it. nationwide at your local Starbucks and on-board United Airlines, at major retailers such as Target, Whole Foods, Costco, 7-Eleven, Walmart, VONS, CVS, Kroger, Amazon, and www.thatsitfruit.com.